"Design with intention. Creativity with impact."
Successful solutions with results
We truly care about each pieces of project. Big or Small.
We believe that strong design starts with strong relationships. That’s why we work closely with every client — listening, refining, and evolving ideas together. Whether it's a full design overhaul or a single visual asset, we treat each project with care, curiosity, and attention to detail.
A modern approach
With a focus on timeless design, thoughtful storytelling, and smart functionality, we help brands build trust, stand out in crowded markets, and make meaningful impressions. Your vision drives our process — and your success is our ultimate measure of impact.
But also adding a spice of tradition . . .
Illustration is at the heart of our creative process. We see it as a powerful tool to express ideas that words alone can’t capture — a way to infuse personality, emotion, and uniqueness into every project. Whether it's custom characters, editorial visuals, brand mascots, product storytelling, or intricate infographics, our illustrations are tailored to communicate with clarity and charm. Every line, color, and texture is crafted with intent, designed to enhance your message and captivate your audience.
Something most have forgotten…
As the world is innovating and improving in technology, a lot of us have forgotten about the beauty of hand illustrations.
We believe that great illustration doesn’t just support a design,
IT DEFINES IT
That’s why we approach each project with a deep respect for detail, narrative, and craft. We collaborate closely with clients to ensure our visual language aligns seamlessly with their brand voice, helping them stand out with originality and meaning. With a focus on hand-crafted quality and expressive storytelling, our illustrations bring brands to life in a way that’s both distinctive and memorable.
About the founder.
Nicole is the founder and creative director of The People Design Studio, an independent design practice based in the heart of Cheshire. A passionate and award-winning graphic designer, Nicole’s journey in design began at just eight years old, when she was first honoured as Artist of the Year—a tiny moment that sparked a lifelong pursuit of creativity and visual storytelling.
Fuelled by this early recognition, Nicole followed her passion with unwavering focus, studying Graphics, Art, Textiles, and Photography throughout her academic years, culminating in a formal design education at university. Her approach is rooted in both conceptual thinking and refined execution, with a distinctive ability to translate human emotion and narrative into compelling visual communication.
Nicole's work has been nationally and internationally recognised. She received the Conceptual and Portfolio Award from NEXT and was selected as one of only 20 UK finalists for the Amsterdam Miffy Design Competition, hosted by Mercis, the official brand management company of Dick Bruna, the iconic creator of Miffy.
Through The People Design Studio, Nicole brings her unique voice and vision to life, creating meaningful design experiences that connect people, stories, and ideas. Her studio’s ethos is simple but powerful: To put people at the centre of every design, tailoring successful solution to deliver results—whether branding, editorial, prints, campaign, illustration or digital work.
With a foundation built on passion, purpose, and a deep respect on originality, Nicole continues to grow her impact in the creative industry—one thoughtful design at a time.
W e D o n ’ t
We don’t use Templates
We don’t do copies
We don’t use unprofessional software
Our rates
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Why Contract Based?
This model allows us to:
Focus on results, not the clock
More cost-effective for SMEs/ Medium-sized business
Provide transparent, upfront pricing so there are no surprises
Tailor each quote to fit the unique requirements of your design brief
What does the Cost Include?
The project cost designated to the commissioning client or business covers:
The time and expertise of the design team
Creative direction, research, revisions, and quality control
Licensing of the final design assets (where applicable)
Final file preparation and delivery
The pricing is exclusive to the intended client/use-case and cannot be transferred or reused by third parties without prior agreement.
This means the cost is determined based on the scope, complexity, and specific needs of your project—not just the time spent.
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Why Hourly-Based?
An hourly rate is ideal for:
Projects with unpredictable or changing scope
Ongoing design support or retainer work
Small tasks, updates, or refinements
Clients who prefer a pay-as-you-go model
You only pay for the actual time worked, with clear time tracking sheet and regular updates provided.
Transparency and Tracking
To maintain full transparency:
All time is tracked and logged clearly (e.g., 1.5 hours on icon design, 2 hours on revisions)
You'll receive regular updates or timesheets upon request
We can agree on a cap or time limit in advance to help control budget
We offer hourly-rated pricing for projects that are open-ended, evolving, or require flexibility. This allows clients to engage us for ongoing creative support without the need to scope every detail upfront.
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Why Choose a Daily Rate?
Daily rates are ideal when you:
Need intensive design work completed within a short time
Want to collaborate in real-time (e.g. for workshops/ live edits)
Have multiple small tasks you’d like handled efficiently in a single day
Prefer a fixed daily cost to manage budget expectations
This model gives you priority access to our time and allows for faster decision-making and delivery.
Who Is the Cost Designed For?
Daily rate is tailored for businesses, agencies, or individuals who:
Require a dedicated designer for full-day sessions
Need flexibility without long project lead times
Are managing tight timelines or event-driven deliverables (e.g., campaigns, launch weeks)
You’re effectively reserving exclusive access to our creative services for the full working day—so you get our undivided attention and rapid turnaround.
What’s Included?
A typical daily rate includes:
7–8 hours of design work (depending on your region’s standard)
Priority scheduling
Real-time collaboration (if needed)
Limited revisions within that day (or as agreed)
We offer a daily-rated pricing model for clients who need focused, full-day access to our design expertise. Instead of billing by the hour or by project, this structure allows you to book a designer (or team) for an entire day dedicated to your work.
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